Die Online-Schülerzeitung der IGS Aurich-West


Montag, 8. Juni 2009

Vans

Die Geschichte der Schuhmarke Vans, ging am 15 März 1966, mit der Eröffnung des ersten Vans Laden los. Eröffnet wurde der Laden in Anaheim, dies liegt in Kalifornien. Die Gründer waren Jim Van Goren, . Anfangs wurden die Schuhe nur als Austellungsstücke hergestellt, als jedoch die ersten Leute sich für diese Austellungsstücke interessierten, mussten Jim Van Goren, Gordy Lee und Serge D’Elia sehr schnell Schuhe produzieren. Zu der Eröffnung konnten also noch keine Schuhe verkauft werden, erst am späten Nachmittag, nach der Produktion konnten die Schuhe verkauft werden. Das Vans-Team wurde von Jim Van Goren gegründet. Er wollte als kleines Kind bereits eigene Schuhe entwickeln, dies sagte er in einem N24 Interview. Dieser Kindheitstraum, gelang ihm dann ja auch. Anfangs hatte Jim Van Goren keine Hilfe, doch diese bekam er recht schnell von Gordy Lee und Serge D’Elia.Anfangs hatten sie nur einen kleinen Raum, den sie leerstehend und ziemlich billig gekauft hatten. Als die ersten Kunden, sich eben die Schaufensterprodukte anschauten und die mit Begeisterung erwarteten Schuhe kaufen wollten, wurden sie enttäuscht, da Jim Van Goren, nicht damit rechnete, dass die Schuhe so beliebt sein würden. Das Team mit Jim Van Goren, Gordy Lee und Serge, war also gezwungen eine Lösung zu suchen und das taten sie indem sie eine gegenüber stehende Halle kauften. Der Vorteil war, das die Halle leer war und nur auf ein Käufer gewartet hat, aber auch das die Halle direkt gegenüber stand war gut, da sie keine zusätzlichen Lieferkosten zahlen mussten. Die ersten Modelle breiteten sich nur in Kalifornien aus, doch als kurze Zeit später, der Trend entstand die Schuhe der Marke Vans, zum skaten zu tragen, wurden sie berühmter und somit wurden sie sehr schnell in Ländern wie Deutschland, Großbritannien und der Niederlande bekannt und gerne getragen. Die ersten Modelle die produziert wurden, sind zurzeit wieder der Verkaufsschlager, wie z.b der SK8-HI, der sich als erstes in Ländern wie Deutschland durchsetzte. Anfangs hieß der Schuh HI-TOP, doch die momentane und neu überarbeitete Version, heißt SK8-HI. Die Internationale Geschichte ähnelt der von Chucks, da der SK8-HI den Chucks stark ähnelt. Die einzigen Unterschiede sind , das der SK8-HI stabiler und fester ist und das Muster der Sohle ist der erst Herstellung treu geblieben ist. Die Verbreitung der Schuhe, gelang der Marke erst als berühmte Skater wie zum Beispiel Stacy Peralta und Tony Alva die Schuhe zu so genannten Skateboard Wettbewerben trugen. Man kann also sagen das sich die Schuhe erst verbreitet haben, als die Schuhe von berühmten Skatern getragen wurden, also eine typische Vorbildfunktion, da man eben so sein möchte, wie sein Idol. Schuhe sind nicht die einzigen Produkte, die von Vans weltweit verkauft werden, sondern auch Taschen, Pullover, Jacken und T-shirts. T-shirts werden auch gerne beim skaten von Vans getragen und dies nicht nur von Skaten , sondern auch von welchen die mit skaten, nichts am Hut haben. Der spät hergestellte Sommerschuh mit Namen Slip-on wird gerne im Sommer getragen, da es ein sehr dünner Schuh ist. Praktisch an diesem Schuh ist auch das er ohne Schleife oder Klett ist, man kann da wie bei Latschen reinschlüpfen.

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